‘Invite a Friend’ Program Boosts Attendance at Religious Services
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PRINCETON, N.J. — Average weekly attendance at U.S. worship services has risen from 100 million to 107 million in the 12 months since a national “Invite a Friend” program was launched by Religion in American Life, the group says.
Nicholas B. van Dyck, president of RIAL, said the figure represented projections of findings in Gallup polls showing weekly attendance up to 43% of the population, from 40%.
RIAL, an interfaith organization that works to strengthen the country’s religious heritage, promotes its “Invite a Friend” drive through public service print and broadcast ads developed free by the Advertising Council.
RIAL offers a program guide to congregations. The 10-year campaign seeks to boost weekly attendance to 200 million by the century’s end.
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