Navigate Brand Identity with Sasha Strauss for a Masterclass in Strategic Clarity
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Sasha Strauss, CEO & Founder, Innovation Protocol
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In this interview Sasha Strauss, CEO and Founder of Innovation Protocol, talks about his journey from a sensitive kid influenced by advertising to a brand strategist and educator in business schools across Southern California.
Strauss talks about the power of intentional communication drawing from his experience volunteering for non-profits and attending conferences outside of his industry. He argues for clarity in brand development and says you have to know what your brand is not to really know what it is.
He also reflects on the challenges of going from an artist to an operator in business and gives a peek into his daily life balancing professional demands. His story is about following your genuine passions, mastering the art of branding, and remaining authentic in the corporate landscape.
